Graphic/Motion Designer
BRANDING | PACKAGING
Bezzie is a speaker concept designed completely with tactile packaging and lookbook. The word Bezzie means a best friend or someone who knows you inside out.
For this speaker concept, I researched the market and selected 4 speakers with different USP. After analyzing the market positioning of these 4 speakers, and the needs of 4 different personas, I tracked the opportunity zones and decided that the opportunity for a new product lay in the Basic/ Versatile category. So the design direction would be better quality, more engagement, fewer complications, and so on.
I decided on a soft, natural color palette, and material choice for the speaker design. I made several iterations of the logo design in different fonts that I felt were favorable for the brand. I finally decided on a stylized version of the typeface Coquette, since it looked very friendly. I sketched a rough concept for the speaker based on the concept direction and later while making the prototype, I changed it slightly to make it even more economical. The simple curved surfaces, materials like jute fabric and wood make the speaker as organic and natural and friendly as possible. The speaker has backlit control buttons that are touch-sensitive.
The packaging reflects the materials and color palette of the speaker. The packaging consists of a sleeve and an inner box, which is divided into 3 compartments. The main compartment carries the speaker, the two side compartments are for charging cable and adapter and instruction manual and important documents.
The lookbook is constructed in a way that engages the reader. It has many facets that open slowly in a different way. It depicts different interiors and home decors in which the speaker will suit perfectly.