Graphic/Motion Designer
BRANDING | PACKAGING
Celeste is a perfume brand for women who value passion and ambition. Celeste means heavenly or of cosmos. The design, the materials, and color palette for the packaging are selected keeping in mind the galaxy that surrounds us.
The Concept Direction, after market research, was found to be Artistic and Enriched. This meant that the packaging needed to invoke an emotional response and make the user feel the amazing presence of their inner beauty. The name Celeste also represents ambition and empowerment. A slender font was chosen to give it a more feminine look. I chose bolder colors instead of soft tints to evoke a sense of strength and ambition.