ENTERTAINMENT | ADVERTISING CAMPAIGN
A teaser poster for Disney’s animated film Frozen 2. The poster is based on the film’s ongoing theme of two sisters who are the heirs and princesses of a kingdom called Arendelle, which they now have to rule as their parents died under mysterious circumstances.
The elder sister Elsa has magical powers and she can use them to freeze anything. Hence I have used the theme of ice and snowflake. The concept here is that the magical power takes over and turns Elsa into an ice sculpture and that sculpture is slowly breaking. Through this concept and imagery, I wanted to create suspense about what will happen next.