Indiepop Brand Look Book

BRANDING | PACKAGING

Indiepop is a music festival featuring Indiepop music bands. This is a brand look book for the festival. The branding includes collateral like posters, flyers, t-shirts, mugs, tote bags, sunglasses, pins, caps, and mobile covers.

The branding also includes vinyl records and music CDs. The event collateral includes a map of the event location and identity passes for the crew and artist.

All the illustrations were created based on the moods of the music and a specific color palette was selected to emphasize the upbeat nature of the festival. The cover of the brand look book has a pop of glitter to add more oomph to the presentation.